November 17, 2023
In 2023, streaming isn’t merely about broadcasting your games at fixed hours on your Twitch channel. Not for streamers who are trying to build a community. Social media could be a valuable tool in creating and watering your growth.
From Facebook to X, social media plays a key role in expanding your audience and forming a better connection with an existing one. If you’re new to the streaming landscape and looking to establish a place for yourself, you need social media to stay connected with the viewer.
Before you start building your social media presence, it’s essential to define your goals. What do you want to achieve with your streams? Are you aiming for fame, fortune, or just having a blast with your audience? Knowing your objectives will help shape your social media strategy.
Let’s say your goal is to become the next gaming sensation, building a massive following and possibly turning streaming into a full-time gig. In that case, your social media presence is your key to success. It’s your platform for promotion, engagement, and community-building.
Related | How to leverage social media to grow your audience
What to post on social media as a streamer?
Understanding your audience is as important as knowing the games you play. Different games attract different types of viewers. For example, if you’re into competitive online games, your audience might be more hardcore and competitive. If you prefer a more relaxed, entertaining style, your viewers may be looking for humor and fun.
Your social media strategy should reflect this understanding. Tailor your content and posts to resonate with your audience. If your viewers are competitive, sharing tips and strategies might be a hit. If they’re in it for fun, meme-worthy content and banter might be the way to go.
The best social media networks for streamers
Now, let’s talk platforms. Social media comes in various flavors, and not all of them are equally sweet for streamers. Here are some popular options:
Twitter X: The go-to platform for quick updates, memes, and engaging with your followers. You can easily share your streaming schedule and hype up your next broadcast.
Instagram: Perfect for sharing highlights, behind-the-scenes snapshots, and your gaming setup. Visual content is king here.
TikTok: If you can condense your gaming highlights into 60 seconds of pure excitement, you might just go viral on TikTok.
YouTube: Not just for full streams but for creating content like tutorials, reviews, and “best moments” compilations.
Discord: A great way to build a dedicated community around your streams. Engage in real-time conversations and keep your viewers in the loop.
What to Promote?
Your social media presence isn’t just about promoting your streams. It’s a stage for promoting yourself as a brand. Share your gaming journey, the ups and downs, your favorite games, and even personal anecdotes. People connect with real stories, and your audience wants to know the person behind the controller.
Streamers can also promote:
- Upcoming giveaways or events on your stream.
- Collaborations with other streamers or influencers.
- Your streaming schedule to keep your audience informed.
Remember, it’s not just about self-promotion. Interact with your audience. Respond to comments, ask for their opinions, and show appreciation for their support.
When to promote?
Timing is everything. Consistency is key in the world of streaming and social media. Create a content calendar and stick to it. Whether it’s daily tweets, weekly Instagram posts, or monthly YouTube uploads, your audience should know when to expect your content.
Also, consider the timing of your posts. Peak viewership times can vary depending on your audience’s location and the platform you’re using. Use insights and analytics to discover when your posts get the most engagement.
A streamer’s social media presence is not just important—it’s vital. It’s your gateway to building a loyal audience, increasing your visibility, and turning your gaming hobby into a thriving career!