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Mar 06 2023

Calling All Heroes

CALLING ALL HEROES

Summary

“Calling All Heroes” is the electrifying Overwatch 2 tournament series, owned by Blizzard Entertainment, that brings together the world’s best women and marginalized gendered players and teams in a thrilling display of skill and teamwork. With its epic battles and captivating storylines, the event showcases the true essence of heroism in the Overwatch universe.

ABOUT CALLING ALL HEROES

Our Roles

Event Broadcasting

Content Strategy

Talent Identification & Negotiation

Creative Development

Tournament Administration

Eligibility Verification

Challenge

Blizzard Entertainment faced the pressing challenge of producing “Calling All Heroes” in a manner that would truly honor and engage with the passionate Overwatch 2 community, particularly focusing on marginalized gendered players. Recognizing the need for a broadcast solution that went beyond the ordinary, Blizzard Entertainment turned to Raidiant. With our expertise in creating custom experiences and empowering marginalized genders in gaming, Raidiant took the lead to craft an immersive and inclusive broadcast production. The result was a groundbreaking event that not only celebrated the Overwatch 2 community but also paved the way for greater representation and inclusivity within the gaming industry.

“I’ve never felt so included and validated in esports before, I can’t thank you enough.”

Stats

36K

Peak concurrent viewers

530K

Unique viewers of the broadcast

24K

Average concurrent viewers

45%

Increase in registered teams between 2022’s Qualifier 1 & 2

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