Summary
Calling All Heroes is a gender-inclusivity initiative in Overwatch, designed to empower underrepresented communities through competitive play and community connection. Launched in 2022 and continuing through 2026, the program pairs structured competition with exclusive in-game rewards for players and viewers, reinforcing Blizzard’s long-term commitment to supporting the league and its audience. The program offers streamlined competition pathways across both open play and pro-level events.
Calling All Heroes has been supported by brand partners including be quiet!, Blacklyte, Chipotle, HyperX, and Pura Vida, demonstrating strong cross-category investment in inclusive esports programming.
Our Roles
- Tournament operations and player eligibility verification
- Broadcast production, creative design & talent recruitment
- Live event and broadcast production
- Discord community infrastructure and management
Our Impact
- 4,000+ gender verified Discord members
- Nearly 500 registered teams since launch
- Average 29,000+ concurrent viewers; Peak 62,000+ viewers