July 18, 2023
Social media has become an integral part of our everyday lives. We use it for communication, following topics of interest, and even business and marketing. With rising daily users, social media has become a true competitor against traditional media like TV or newspapers. It is no surprise that more and more people have started relying on their social media profiles to find job opportunities as well.
Due to the multimedia nature of most social media networks, it’s easy to showcase your talents and personality. This makes social media platforms a great way to build networks and raise your chances of landing the job of your dreams. However, many factors to a good social media presence can help you in your job hunting.
If you’re looking to use your social media for networking, here are a few tips on how to best build your profile.
Keeping your social media professional and approachable
Social media plays a very important role in networking in our modern age. It makes it easier to reach out to people and showcase your talents and skills. While crafting your online presence, finding a balance between professional and approachable is important. Of course, it’s important to present your professional goals and aspirations. However, having a strictly professional profile can lower your chances of making significant connections with other people in the industry.
Whatever platform you are using, the first step to setting tone of your social media profile is picking a profile picture. Make sure your profile picture is professional and clear while showing off your personality. If you’re not comfortable with showing your face online, simple icons can show your interests.
Your bio is the second thing anyone will notice on your social media profile. Try to keep your bio short. Use it to convey relevant information like your expertise and key details about yourself. The role of your bio is to capture the attention of anyone who opens your profile, so use its limited number of characters wisely. Using keywords related to the industry or niche of your interest can help attract people with the same interests. If you have previous experience, use your bio to mention your important professional roles and achievements. If you don’t, there’s no need to worry. Writing what you’re passionate about and highlighting your expertise can work just as well. The role of your bio is to pique the interest of readers and give them a chance to get to know you.
Choosing the right social platform
Choosing the right platform for your target audience is just as important as building your social media presence. Different platforms cater to different audiences, and picking the right one can help your networking chances significantly.
Twitch is one of the most used platforms among fans of esports. The live streaming platform has been widely used for streaming industry-related content, gaming tournaments, and gameplay. However, if you’re looking to stream, building up your other social media profiles first might be beneficial.
Twitter is a great app to use when you’re trying to broaden your reach. This makes it a great platform for networking since using a few hashtags can help raise your visibility. While building your social media presence on Twitter, try to keep track of industry news. Not only will this make you seem more professional, but it will give you a chance to join important discussions in the world of esports. This, in turn, might open many new networking opportunities. It is, however, important to find balance in your Twitter presence. Try to make your tweets a mix of industry-related content, communicating with other users, and personal experiences or preferences. Don’t be afraid to post a tasteful meme here and there, if you feel like it’s relevant to your niche. This will make you seem more approachable and relatable.
If you’re looking for a platform that has more of a visual approach to media, Instagram is the most popular choice. One of the first strategies you can use to make your profile look more professional and sleeker is choosing a profile aesthetic. Choose a theme or a color palette that best fits your personal preferences and stay consistent with it. After all, having a nice, clean feed makes you seem more professional at first glance.
Since Instagram relies so heavily on the visual element of posts, make sure to use good-quality pictures as well.
And if you’re all about producing video content, look no further than TikTok. The platform is only growing, and has a great algorithm to help you reach your targeted audience.
Final thoughts
As far as your actual content goes, the same rules apply to all social media platforms. Focus on sharing industry news as well as your own gameplay or game reviews. Utilizing hashtags is another great strategy for connecting with like-minded individuals. Using some popular esports-related hashtags can increase your discoverability and chances for networking.
Keep in mind that most of these strategies are not exclusive to just Twitter and Instagram. By incorporating these posting strategies, you can maintain a professional image while being approachable and engaging within the esports industry. Remember to adapt these approaches to your own style and preferences while keeping the specific needs and interests of the esports community in mind. This way, you will manage to showcase your own personality while proving that you’re serious about pursuing a career in the esports industry.