November 30, 2023
Raidiant and Chipotle Join Forces to Champion Diversity in Gaming Through “Raidiant Heroes Major 3” Overwatch 2 Tournament
Los Angeles, CA, November 30, 2023 — Raidiant, the leading gaming and esports tournament organizer for women and marginalized gender events, is thrilled to announce a partnership with Chipotle to sponsor the upcoming “Raidiant Heroes Major 3” Overwatch 2 tournament. Serving as a circuit stop in Blizzard Entertainment’s groundbreaking “Calling All Heroes” tournament series, the event showcases the world’s best women and marginalized gendered Overwatch 2 players and teams. This collaborative effort underscores the commitment of both organizations to promote diversity and inclusivity within the gaming community.
Chipotle will play a pivotal role in enhancing the tournament experience for both players and fans, including:
Chipotle Match and Tournament MVP Sponsorship:
Chipotle will sponsor the prestigious Chipotle Match and Tournament MVP awards. The overall winner will be awarded free Chipotle for a year, adding an extra layer of excitement to the competition.
“Real Talk” Interview Segments Sponsorship:
Chipotle will sponsor the “Real Talk” interview segments, celebrating its focus on serving responsibly sourced, classically cooked real food with real ingredients. The segments will take place at the end of each match, and will feature interviews with the MVP or another member from the winning team, providing insights and perspectives on their journey.
Free Chipotle Drops and Discord Interaction:
Chipotle will reward fans by dropping free entrees during each tournament broadcast and on the Calling All Heroes Discord channel. For a chance to win, fans will have to text a designated code shown on the broadcast or on Discord to 888222. The brand will give away up to 11,000 free entrees in total. Ordinary text and data rates will apply.
Event Catering:
Chipotle will cater the event, ensuring that all participants, broadcast talent, staff, and co-streamers are fueled and ready to deliver an unforgettable gaming experience.
The “Raidiant Heroes Major 3” Overwatch 2 tournament features a $5,000 prize pool, circuit points for the forthcoming “Calling All Heroes Championship” in February 2024 and has garnered impressive viewership numbers, with 539K+ unique viewers per event, an average of 36K concurrent viewers, and over 23M impressions for the season.
“We are incredibly excited to partner with Chipotle for ‘Raidiant Heroes Major 3‘,” said Heather Garozzo, Founder of Raidiant. “Chipotle’s support not only enhances the tournament experience for everyone, but also reinforces the importance of championing diversity within the gaming industry.”
For more information on the “Calling All Heroes” tournament series and to catch the electrifying Overwatch 2 tournament action, please visit https://callingallheroes.gg.
Limit one free, regular-priced item per offer code. Valid for one-time use only, online and in-app only, for orders through participating Chipotle locations in the U.S. Offer expires on 2/29/2024.
Redemption is subject to availability. Not valid on catering orders or delivery orders through third-party platforms. It may not be combined with other offers. Additional restrictions may apply. Void where prohibited. Msg & data rates may apply. Privacy Policy: http://chip.tl/privacy
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors, or preservatives. Chipotle had over 3,300 restaurants as of September 30, 2023, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on the 2023 list for Fortune’s Most Admired Companies and Time Magazine’s Most Influential Companies. With over 110,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit www.chipotle.com.
ABOUT NEW META ENTERTAINMENT, INC.: DIGNITAS & RAIDIANT
Since its formation in 2003, Dignitas has established itself as one of the most successful esports organizations in the world, amassing 18 World Championships across multiple gaming titles. In September 2016, Dignitas was acquired by the NBA’s Philadelphia 76ers of Harris Blitzer Sports & Entertainment (HBSE), a diverse, global portfolio of sports and entertainment franchises and properties that includes the Philadelphia 76ers (NBA), New Jersey Devils (NHL) and more. Dignitas is the esports organization within New Meta Entertainment, Inc. (NME), a new media sports and entertainment company founded in May 2019 by an investor group that includes HBSE, Susquehanna International Group, and Delaware North, among others. Dignitas currently fields teams in three of esports’ largest and most popular games: Fortnite, League of Legends, and Rocket League. In 2021, NME launched Raidiant, a first-of-its-kind, esports team agnostic platform to empower women in gaming through resources and events. With content studios and player wellness facilities in Greater New York City and Los Angeles, NME is a leader dedicated to esports athletes, digital influencers, and entertainment game-changers.
Contact:
Jen Franklin
press@raidiant.gg