ALLY WOMEN’S OPEN
Summary
Marking Ally and Raidiant’s inaugural partnership, the “Ally Women’s Open” provided an opportunity for the brightest talents in Rocket League’s NA and EU scenes to compete for their share of a $40,000 prize pool — the largest transatlantic women’s Rocket League prize pool ever.
Our Roles
Event Broadcasting
Content Strategy
Talent Identification & Negotiation
Creative Development
Tournament Administration
Eligibility Verification
Challenge
“Investment in all sports, including esports, has long been biased towards men’s competition. To address this inequity, we’ve made a pledge to reach equal media spending across men’s and women’s sports over the next five years because we believe there should be a level playing field for all athletes – whether on the field, the racetrack, or in gaming,” said Bridget Sponsky, executive director of brand and partnerships at Ally. “This sponsorship gives us a way to engage with the fans and players of a massively popular industry, while providing increased exposure and income opportunities for the incredibly talented female competitors.”
“Thank you so much to Raidiant and Rocket League for taking the time to create something big for the women’s Rocket League scene and allowing me to be a part of it. It really felt like the Ally Women’s Open was handled with extreme care. Extremely admirable.”
Stats
16K
Peak concurrent viewers
115+
Participants
13K
Average concurrent viewers
Regional Brackets
Hosted separately for NA and EU players
We can help your event and brand stand above the rest.
Raidiant Rocket League Series
Raidiant kicked off its first in-studio production with the Raidiant Rocket League Series in 2022, producing the highest watched women’s Rocket League event to date.
Read Case Study