Ally x Raidiant Booths
Summary
Raidiant and Ally have partnered to empower women in Rocket League beyond competing — we’ve taken it a step further by launching meaningful live activations at RLCS Major events. We’re proud to be able to provide a vital space for the women of Rocket League to host meet & greets, have their headshots taken by a professional photographer, and network with other content creators in a space that is cozy, aesthetic, and absolutely Instagram-worthy.
Our Roles
Talent Management
Content Strategy
Travel & Hospitality Logistics
Creative Development
Professional Photography
Booth Setup & Breakdown
Challenge
“Investment in all sports, including esports, has long been biased towards men’s competition. To address this inequity, we’ve made a pledge to reach equal media spending across men’s and women’s sports over the next five years because we believe there should be a level playing field for all athletes – whether on the field, the racetrack, or in gaming,” said Bridget Sponsky, executive director of brand and partnerships at Ally. “This sponsorship gives us a way to engage with the fans and players of a massively popular industry, while providing increased exposure and income opportunities for the incredibly talented female competitors.”
“Dope to see Raidiant doing such great work for the women’s scene in Rocket League! First time we have had this much support and I love to see it continuing into live events. Hope this keeps up!”
Activations
RLCS Winter Major 2023
at Dreamhack San Diego
35
Meet & Greets hosted
Ally x Raidiant TwitchCon Brunch
at TwitchCon Las Vegas
194k Social Media Impressions
45 Attendees
RLCS Spring Major 2023
in Boston, Massachusetts
Hundreds
of professional headshots taken
We can help your event and brand stand above the rest.
Ally Women’s Open
Marking Ally and Raidiant’s inaugural partnership, the “Ally Women’s Open” provided an opportunity for the brightest talents in Rocket League’s NA and EU scenes to compete for their share of a $40,000 prize pool — the largest transatlantic women’s Rocket League prize pool ever.
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