Raidiant x Ally Booths

Challenge

“Investment in all sports, including esports, has long been biased towards men’s competition. To address this inequity, we’ve made a pledge to reach equal media spending across men’s and women’s sports over the next five years because we believe there should be a level playing field for all athletes – whether on the field, the racetrack, or in gaming,” said Bridget Sponsky, executive director of brand and partnerships at Ally. “This sponsorship gives us a way to engage with the fans and players of a massively popular industry, while providing increased exposure and income opportunities for the incredibly talented female competitors.”